Branding

Whilst stumbling around the APA website, a link on their Mental Health Resources page catches my eye. I have a look, interested in why this particular website has been chosen for this honour. Alas, what do I do first?

Window shop.

And I find this.

So many questions . . . Where does one wear this garment? What is it saying? Is this a new therapeutic tool? Does it have a blackbox warning? Why not pink?